Becky Hain – Head of UK Sales – Drinks, Weetabix Limited

    • Becky Hain – Head of UK Sales – Drinks, Weetabix Limited's presentations

    Speaker Bio:

    Becky started her career at Weetabix and having spent time in other FMCG businesses including McCains and Youngs Seafood she returned back to the business in 2011.
    Her career in Sales has spanned a number of channels and customers having managed all the major UK retailers, discounters and ROI market before moving to her current role of Head of Sales in the newly formed Drinks Team in July 2015. Her remit now covers the Category, Channel and New Business Development Strategy for Weetabix on the Go breakfast drinks – a role that she describes as her best yet.

    Becky holds a BA Hons in Business Management from the University of Newcastle.

    Presentation Title:

    From Box to Bottle – How Weetabix grabbed the Breakfast Drinks Occasion

    Presentation Synopsis:

    With the breakfast landscape changing, Weetabix recognised the need to focus on insight and consumer demands to come up with a game-changing piece of innovation

    This session will take you through the journey that Weetabix have been on to launch Weetabix on the Go Drinks and focus on the key differentiators that Becky believes has helped to create this new way to Breakfast.


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