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Food and Drink NPD and Innovation Summit » » David Whitelam – Director, Innovation, System1 Research UK

David Whitelam – Director, Innovation, System1 Research UK

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    • David Whitelam – Director, Innovation, System1 Research UK's presentations

    David has worked on hundreds of new product launches since kicking off his the research career in 1994.  At System1 Research, he specialises in innovation testing and optimisation, advising clients to apply learnings from psychology and behavioural science to maximise the chances of profitable growth.

    Presentation Title: Helping Innovations Succeed in Market

    Presentation Synopsis: Too many innovations underperform in market because they fail to resonate with consumers. With the knowledge gleaned from testing over 40000 ideas, and based on the important understanding of how human beings make decisions, David from System1 Research will share key recommendations to help you improve the chances of successful product launches.

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