Jeff Goulding- Business Development Director, Muddy Boots Software Ltd

    • Jeff Goulding- Business Development Director, Muddy Boots Software Ltd's presentations

    Speaker Bio:

    Passionate about food, farming and new technology, working for Muddy Boots couldn’t be a better fit!

    Raised on the family farm on the Herefordshire/Gloucestershire border Jeff trained as an Agronomist and during the 90’s worked for Technicrop, an innovative agronomy based company advising farmers on the adoption of new technology and crop production techniques in Central and Western UK.

    Interest and involvement in IT in the mid-90’s led to being involved in the start-up business Muddy Boots Software in 1996.  Jeff took on a company Director role in 2002 and has been involved in working with many of their key customers across the agri-food supply chain; from large grower groups, agri-service businesses, global FMCG’s and international retailers.

    Jeff is clear that the success of Muddy Boots can be attributed to its comprehensive knowledge and understanding of the practical issues within the food industry’s complex supply chains. With more challenging agendas ahead for the industry he is clear that the business strategy will remain focused on the provision of innovative software that give customers insight on the performance of their suppliers on the quality, compliance and provenance of their products, mitigating risk and improving efficiency, contributing to a more sustainable future for food and farming.

    Presentation Title:

    The cost of (not) managing supplier risk

    Presentation Synopsis:

    The significant time, effort and therefore cost of managing supplier due diligence and compliance is well understood.  It’s painful.  But the pain of not managing supply chain risk can be even greater.  The trick is to turn the effort into a powerful business asset which can be used not only to protect your business but also leverage growth.

    For 20 years Muddy Boots have been at the forefront of helping businesses work smarter through the use of the latest technology.  But it’s not all about doing it alone.  Jeff will be looking at how integrated industry platforms are set to deliver greater transparency and collaboration to a ‘connected’ industry, and how this will change for good the way supplier risk is managed.


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