Luke Raven – Owner, The Ilkley Brewery Co Ltd.

  • Speaker Bio:

    With over 10 years of direct hospitality experience, I was included in 2009s Who’s Who publication Britain’s Young Business Elite in recognition of founding Sandinista Ltd, which now comprises 5 bars and restaurants in Leeds and Manchester. In 2010 I began a career in Brewing, learning the ropes in Western Australia, before returning to the UK to take up a role as Sales and Marketing Manager at Ilkley Brewery. In April 2015 I set up Half Full Beer Co, which took on majority ownership of Ilkley Brewery in August of that year. Ilkley Brewery, a Living Wage Employer, now has 20 staff, and produces 40,000 pints each week, which is distributed across the UK and beyond.

    Presentation Title:

    The Decisions Behind the Beer: Balancing Creative Marketing with Creative Brewing

    Presentation Synopsis:

    A look behind the scenes of a growing microbrewery. Discussing the continual brand evolution and the reasons behind change. Taking in the pressures of keeping up with demand, and whether Marketing is the chicken or the egg. What is important to small drinks producers and why? Where do we see the industry going, and how will we not only keep up, but look to lead?

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