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Food and Drink NPD and Innovation Summit » » Stephanie Whitmore – Director, Leapfrog Public Relations Limited

Stephanie Whitmore – Director, Leapfrog Public Relations Limited

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    • Stephanie Whitmore – Director, Leapfrog Public Relations Limited's presentations

    Speaker Bio:

    Stephanie Whitmore is a director of Leapfrog Public Relations, a fast-expanding food specialist PR consultancy based in Gloucestershire.

    With more than 25 years’ experience handling campaigns for clients in the food manufacturing, foodservice and consumer food sectors, Stephanie has also managed many PR crisis situations, advising clients when things do not always go to plan. These range from accidents and deaths at work to product recalls, dispensing errors and food fraud – helping to keep names of out the headlines as well as creating positive spin on potentially negative situations.

    For more information visit www.leapfrogpr.com

    Presentation Title:

    Managing Your Reputation In A Crisis

    Presentation Synopsis:

    • What is a Crisis
    • How to manage the media in a crisis
    • Real Life examples
    • 10 steps to crisis communications
    • How to Put Together a Crisis Plan
    • How to handle journalists – dos and don’ts
    • Crisis is a click away – the power of social media
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