Tim Eales- Director of Strategic Insight, IRI UK

  • Speaker Bio:

    Tim Eales is UK Director of Strategic Insight Director at IRI UK. He is responsible for keeping pace with developments in the FMCG market.

    A market research veteran of over 40 years, Tim started his career in 1974 with Audits of Great Britain (now Kantar Worldpanel) in the Retail Services department, supplying share of trade and price audit data to major grocery retailers.  During his time at AGB, the Superpanel was established and he gained an in depth knowledge of consumer panel methodology and data uses. AGB then acquired NMRA, which Tim joined in 1991, the start of his association with Retail Audit information. Shortly afterwards, NMRA was acquired by Information Resources and the company has developed its scanner-based retail measurement service to become a leading provider of marketing solutions to the consumer package goods industry.  During his career at IRI, Tim has held several positions, including managing a significant proportion of the UK business, responsible for delivering and developing services with major grocery, health and beauty and confectionery manufacturers.  Moving into the International division he co-ordinated the information and servicing requirements of several of the company’s largest clients across Europe. For the last 7 years, Tim has assumed the position of UK Director of Strategic Insight where he has developed the Macroview suite to track topline grocery trends as well as conducting regular studies on NPD, price & promotions, range and long term volume change.

    Presentation Title:

    How to interpret the sales stats behind a new grocery product launch

    Presentation Synopsis:

    It is notoriously difficult to interpret the sales data for a new product in terms of whether it is, or will be, a success or not. This presentation will demonstrate the method used at IRI as well as some norms of new product performance based on the UK grocery market.

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